Labeling is a significant factor in the packaging of products, where labels pasted on the product offer differentiation and distinctiveness. Security labels amongst these allow the consumers to gain the necessary information pertaining to the product. QR code labels are amongst these that are used when the information pertaining to the product cannot be pasted on the packaging owing to the space constraints. As QR code labels are emerging as an effective way to interact with consumers, the manufacturers of QR code labels are increasingly focusing on innovations such as waterproof QR code labels. Their capability of carrying data in abundance is driving the demand over time.
The packaging sector has witnessed several mandates implemented for security purposes. The packaging and labeling of products need to be done in accordance with these regulations. Regulations pertaining to food packaging are changing with time, impacting the overall packaging space.
A recent transformation pertaining to disclosure of information to the consumers was witnessed. The Agricultural Marketing Service, USDA (United States Department of Agriculture) unveiled the rule that implements new national mandatory bioengineered food disclosure standard (NBFDS). This mandate states that the entities that are involved in food labeling such as food importers, manufacturers, and others, are required to disclose the information pertaining to the bioengineered food and its ingredients. Owing to such mandatory requirements, the food manufacturers are making use of labeling solutions such as QR code labels. For instance, the Arctic apple packaging includes a QR code label that links to a website which states the process of developing the apple.
The International Organization for Standardization (ISO) also updated the guidelines regarding product labeling, with an aim to improve the quality of product information for buyers so that they can make informed purchasing decisions. In the new updated guidelines, ISO mandated the food information provided in the RFID technology and QR codes should be more accessible to the customers.
Food Industry Creates Robust Demand for QR Code Labels
The trend of QR technology is taking over the food industry significantly. There is an increasing adoption of QR code labels in the food industry owing to the growing consumer awareness pertaining to the type of ingredients used for manufacturing food products. Furthermore, there has been a major development in food packaging, which is expected to drive the growth of the QR code labels landscape. For instance, the US-based poultry company, Foster Farms, introduced a new technology named DORI, which is an interactive QR code is designed to simplify shopping of chicken. This QR code helps the consumers gain exclusive savings and numerous fresh chicken recipes. This new QR code virtual assistant is designed to offer real-time access to the consumers, thereby boosting consumer engagement.
Profiting Businesses with QR Code Labels
QR code labels are used by manufacturers to narrate their product story to the customers. QR code labels are customizable labels that enable redirection of potential customers to the business websites, promotional links, newsletters, and other customer engagement platforms. QR code labels could also be used for triggering instant text messaging, further building customer relationship. Businesses are incorporating QR code labels on the packaging of their products to build an extensive customer base. QR code labels have been a significant step in modernizing food labeling, thereby positively impacting businesses across the globe.
With the significant growth reflected by the packaging industry, manufacturers of QR code labels are expected to witness substantial demand growth. Readers can click here to avail key insights pertaining to the future opportunities in the QR code labels market.