Dairy-Free RTD Coffee Products Market- An Overview
Ready-to-drink (RTD) category remains a popular category in the food and beverages landscape, as products offered in this category favor both indulgence and convenience. The demand for ready-to-drink beverages has increased exponentially, notably driven by the trend of ‘on-the-go’ nutrition and growing interest in health and wellness space.
The RTD beverages market is teeming with a lot of varieties, such as high protein, non-GMO, organic, dairy-free, and gluten free. After a decade of activities centered upon interactive packaging and innovative marketing in the ready-to-drink coffee market, the focus has now shifted toward making product changes at the grass-root level. The manufacturers of RTD coffee are now rolling out exclusive dairy-free RTD coffee products in response to the growing demand for dairy-free alternatives, which, in turn, will appeal to the consumers seeking healthy indulgence.
Dairy-Free RTD Coffee Products Market- Novel Developments
Key players operating in the dairy-free RTD coffee products market are channelizing their efforts toward new product launches offering the desired taste and functionalities. Product differentiation remains the key to increased recall value of a product in the dairy-free RTD coffee products market space, thereby resulting in repeated sales.
- In 2019, Danone S.A.- a multinational food-products corporation- added a new variety of dairy-free RTD coffee product to its existing portfolio of ‘Stok Cold Brew’. The company launched two exclusive dairy-free creamed coffees named ‘Stok Oatmilk Latte’ and ‘Stok Almondmilk Mocha’ for offering their customers with smooth and coffee-forward experiences with bountiful health benefits.
- In 2018, Alpro- a Belgian-based producer of non-GMO and soya-based food & drink products, launched an exclusive range of dairy-free RTD chilled coffee products named ‘Alpro Caffè’. Alpro Caffè has been made available in one litre cartons and in two distinct flavours: coffee & hazelnut and coffee & soya caramel. These product launches are a part of the company’s strategy of winning profits via distinguishable offerings.
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Dairy-Free RTD Coffee Products Market- Dynamics
Dairy-Free RTD Coffee Products Market- Swelling Demand for Dairy-Free Beverages to Boost Growth Potential of Market Players
The demand for dairy-free beverages is on an upswing and this growth in demand is unlikely to slow down anytime soon. Consumers’ demand for dairy-free alternatives is also a consequence of rapid gravitation toward health & wellness. Consumers, apart from delightful indulgence, are also seeking functional attributes favoring health, thereby bringing dairy-free RTD coffee products to the fore.
In response to the aforementioned, manufacturers in the dairy-free RTD coffee products market are focusing on offering value-driven indulgence to their consumers, which, in turn, will lead to high profitability. However, brands can’t consider taste as an afterthought as it holds the highest value in a consumer’s checklist. Health benefits are being highly sought-after by consumers in the dairy-free RTD coffee products, but without budging over aspects such as texture or flavour. Such demands have resulted in increased R&D efforts in the dairy-free RTD coffee products for adding health-favoring benefits to products without compromising on textural and flavour aspects.
Dairy-Free RTD Coffee Products Market- Flavour & Ingredient Innovations Remain a Key to Enhanced Consumer Engagement
Flavor innovation will continue to be a key manufacturing trend in the dairy-free RTD coffee products market. It is highly imperative for the companies in the dairy-free RTD coffee products market to come up with unique products offering distinctive savory experiences with value-added features. In the dairy-free RTD coffee products market, manufacturers are increasingly investing in flavour innovations to make their products stand out of the market shelves.
With consumers showing strong engagement in multiple flavour categories, manufacturers are taking ingredient and flavor innovations to the next level by incorporating popular varieties, such as cashew milk and almond milk. Manufacturers are using dates, chia seeds, and many other products for offering exclusive flavour experiences to their consumers to linger on. Such innovations will continue to decide the fate of key players in the dairy-free RTD coffee products market in terms of consolidation.
Dairy-Free RTD Coffee Products Market- Consumer Inclination toward ‘Better-for-You’ Products to Uphold Growth
Consumers’ willingness to spend on ‘better-for-you’ alternatives is a key aspect supporting growth of dairy-free RTD coffee products market. Growing demand for functional food & beverage formulations with wholesome features and an all-natural feel is likely to create new revenue-making opportunities for market players of dairy-free RTD coffee products market in the future. Moreover, the ubiquitous trend of beverage blurring, wherein concoctions are created by mixing two or more beverage categories, is gaining momentum in the ready-to-drink beverages space. This, in turn, is likely to create new possibilities for growth of dairy-free RTD coffee products market in the future.
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Dairy-Free RTD Coffee Products Market- Segmentation
By flavour, the dairy-free RTD coffee products market is segmented into
By packaging, the dairy-free RTD coffee products market is segmented into
- Bottles (Glass & Pet)
By Sales Channel, the dairy-free RTD coffee products market is segmented into
- Convenience stores
- Mass merchandisers
- Food Service Establishments
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