Organic Protein Milk Market Outlook
The buzz of organic is trending among the consumers and the demand for organic protein milk has significantly increased over the last decade. In addition, increased consciousness towards health and wellness has fueled the demand for proteinaceous and nutritive food and beverages. In the global dairy industry, manufacturers use a customer-centric approach to cater to the demand of their customers and many manufacturers have included organic protein milk in their product portfolio. The organic protein milk has high protein content with more than 50% protein per serving than the regular organic milk. The availability of various types of organic protein milk such as whole and reduced-fat milk has made it more attractive to the consumers as it targets varying consumers.
Various flavours of organic protein milk are also available in the market but regular flavoured organic protein milk is more prevalent globally. In the global organic protein milk market, Europe and North America hold the major share in production and consumption of organic protein milk owing to the presence of major global players in the region. In addition, attractive marketing strategies and unique promotional activities by the manufacturers have also created awareness among the consumers. With the increasing demand for organic products, it can be expected that the demand for organic protein milk will increase globally over the forecast period.
Clean Space in the Organic Protein Milk Market Poses as a Great Opportunity for the New Players
There are very few manufacturers that are into this market. The protein milk and organic milk are the products that are very popular in the global market especially in developed countries such as North America and Europe. But the organic protein milk is a new concept that has been launched in the year 2017. The major player in the organic protein milk market is Horizon Organic which was acquired by Danone S.A. in 2017. Very few players are present in the organic protein milk market and thus it is a very good opportunity for the new players that are interested in this market as its demand will increase in the upcoming years. Innovative packaging and research and development in organic protein milk can also attract consumers as it is a retail product and the innovative products are highly favoured.
Organic Protein Milk Market: Segmentation
The organic protein milk market can be segmented on the basis of flavour, product type and distribution channel.
On the basis of flavour, the organic protein milk market can be segmented as –
On the basis of product type, the organic protein milk market can be segmented as –
- Reduced Fat
On the basis of distribution channel, the organic protein milk market can be segmented as –
- Modern Grocery Stores
- Specialty Stores
- Online Retail
Organic Protein Milk Market: Regional Analysis
The sales of the organic protein milk in the region of North America is more as the demand for organic products is high in these regions. Also, consumer awareness about the products is more in the U.S. The organic protein milk has not yet been launched in the Asia Pacific. This is due to the lower demand for organic products in this region. But in the upcoming years, various launches will be carried out and the demand for the organic protein milk will increase due to the rising middle-class population and increasing health awareness among the consumers. Organic protein milk in the European region is also expected to gain popularity in the upcoming years. Also, the rising demand for organic products is expected to increase its demand in the MEA region.
Organic Protein Milk Market: Key Participants
The key participants in the organic protein milk market are:
Danone SA & Bam Organic
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